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WhatsApp Pay, which has been delayed on various counts, is, however, expected to be launched soon, and it can be the game-changer. Facebook and WhatsApp have been trying to court small and medium businesses (SMBs) on their respective platforms over the last two years." We are also committing to work together on some critical projects that we think are going to open up a lot of opportunities for commerce in India. Jio Mart will also dip into the services of Facebook Messenger and Facebook app itself to integrate shopping feature and reach a broader user base.īut essentially, Jio will leverage WhatsApp for Business to its retailers, with an end-to-end service, unlike now, where they have to go to other third-party companies.įacebook CEO Mark Zuckerberg actually hinted at what the deal with Jio Platforms was aimed at. Right off the bat, JioMart has the ready user base of India’s 400 million WhatsApp users. It is likely to power the (business-to-consumer) payments offering, with a logistics network or the kirana store ensuring delivery.Īnd this is where Jio Platforms' tie-up with Facebook, which owns WhatsApp, is expected to play a pivotal role. WhatsApp is the crucial link for Jio Mart.
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Can WhatsApp be the hero of this tale?īut Jio Mart will soon takes it fight to a new playground: WhatsApp. Jio Mart's app is to be launched shortly. Jio Mart is believed to be the digital storefront which aggregates a mix of Reliance Retail’s distribution centres, its B2B cash and carry business-Reliance Market, the neighbourhood mom and pop stores, and other organised retail outlets owned by Reliance.īut to start off, Jio Mart has unveiled just a browser-based site that takes orders based on the users' postal code. Jio Mart is also leaning on Reliance Retail’s 10,415 brick-and-mortar stores in over 6,600 cities with access to cold storage and warehousing facilities. The idea of onboarding kirana shops is that it is easy to access more consumers at no extra cost. Jio Mart has smartly worked out a deal with these stores by which it will help them with automation at the backend and scale up the business. It hopes to exploit the wide reach of these stores to connect with more consumers. Jio Mart has already reached out to thousands of mom and pop stores across the country. Jio Mart hopes to tap into the services of stores that already exist in users' respective neighbourhoods. Most of the players (like Grofers and BigBasket) are following inventory-based e-commerce businesses, which store and deliver branded items, while JioMart only acts as a conduit between shoppers and existing mom-and-pop stores, also known as kiranas. Jio Mart understands the challenges, and hence is taking a different route from that of the existing players. But the disruption that Reliance Jio pulled off in the telecom sector, may not be all that easy in this ultra-competitive e-grocery market in India.